Having a marketing calendar for your child care program in a powerful way to ensure you get the most out of your child care marketing time and dollars. www.ChildCare-Marketing.com One of the biggest mistakes I see with the marketing practices of child care programs is the "throw it against the wall and see if it sticks" tactic. This means you go from one marketing idea to the next in "knee-jerk" fashion, and when the thing you try doesn't work the way you had hoped, you give up and go on to the next thing. This is a sure-fire path to disaster in your program, because it causes staff burnout, frustration, hopelessness, wasted marketing dollars, and worst of all, lackluster enrollment results. What's the REMEDY to this problem? Well, one simple solution is...working from a PLAN rather than from the seat of your pants. But oftentimes the idea of creating a marketing PLAN seems too daunting and time-consuming. So here's an easy way to get started. Purchase a large laminated wall calendar and hang it up in your office. Make a list of all the marketing tasks you will do (including what you currently do) on a daily, weekly, and monthly basis. Write them all down on the calendar with a dry-erase marker. Now you've got a visual reminder and PLAN for how you and your staff are going to market your program for the rest of 2012! Then block some time in your calendar in mid to late December and do the same thing for the entire year of 2013. Don't worry, you can adjust, add, and edit ...
Tuesday, November 6, 2012
Child Care Marketing Calendar
Child Care Marketing Calendar Tube. Duration : 4.60 Mins.
Having a marketing calendar for your child care program in a powerful way to ensure you get the most out of your child care marketing time and dollars. www.ChildCare-Marketing.com One of the biggest mistakes I see with the marketing practices of child care programs is the "throw it against the wall and see if it sticks" tactic. This means you go from one marketing idea to the next in "knee-jerk" fashion, and when the thing you try doesn't work the way you had hoped, you give up and go on to the next thing. This is a sure-fire path to disaster in your program, because it causes staff burnout, frustration, hopelessness, wasted marketing dollars, and worst of all, lackluster enrollment results. What's the REMEDY to this problem? Well, one simple solution is...working from a PLAN rather than from the seat of your pants. But oftentimes the idea of creating a marketing PLAN seems too daunting and time-consuming. So here's an easy way to get started. Purchase a large laminated wall calendar and hang it up in your office. Make a list of all the marketing tasks you will do (including what you currently do) on a daily, weekly, and monthly basis. Write them all down on the calendar with a dry-erase marker. Now you've got a visual reminder and PLAN for how you and your staff are going to market your program for the rest of 2012! Then block some time in your calendar in mid to late December and do the same thing for the entire year of 2013. Don't worry, you can adjust, add, and edit ...
Having a marketing calendar for your child care program in a powerful way to ensure you get the most out of your child care marketing time and dollars. www.ChildCare-Marketing.com One of the biggest mistakes I see with the marketing practices of child care programs is the "throw it against the wall and see if it sticks" tactic. This means you go from one marketing idea to the next in "knee-jerk" fashion, and when the thing you try doesn't work the way you had hoped, you give up and go on to the next thing. This is a sure-fire path to disaster in your program, because it causes staff burnout, frustration, hopelessness, wasted marketing dollars, and worst of all, lackluster enrollment results. What's the REMEDY to this problem? Well, one simple solution is...working from a PLAN rather than from the seat of your pants. But oftentimes the idea of creating a marketing PLAN seems too daunting and time-consuming. So here's an easy way to get started. Purchase a large laminated wall calendar and hang it up in your office. Make a list of all the marketing tasks you will do (including what you currently do) on a daily, weekly, and monthly basis. Write them all down on the calendar with a dry-erase marker. Now you've got a visual reminder and PLAN for how you and your staff are going to market your program for the rest of 2012! Then block some time in your calendar in mid to late December and do the same thing for the entire year of 2013. Don't worry, you can adjust, add, and edit ...
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